Brand Download Journalism Storytelling 
Cision
OCTOBER 8, 2015
When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. Storytelling. Employee Advocacy.
ImPRessions - Crenshaw Communications
MAY 15, 2020
Here are a few ways Instagram can help amplify storytelling for B2B organizations. Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Its Instagram is a showcase for Slack itself, the posts are fun, just like the brand. Brag about that media coverage.
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Beyond PR
AUGUST 11, 2016
The Wall Street Journal reported last month that 14 percent of U.S. But, this is good news for those in the PR, marketing and branding world who are looking for new ways to reach their audience. Or, it could be about your brand history/culture to give viewers a better look at who you are. It can also be a bit intimidating.
PRSay
OCTOBER 2, 2017
Because the more people that trust your brand, the more often they will choose you over competitors. So how can brands build trust? Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. That’s where data comes in. Audience Data. Browser used.
ImPRessions - Crenshaw Communications
DECEMBER 6, 2016
Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.
Ishmael's Corner
APRIL 21, 2015
Like the investment world’s emphasis on the diversified portfolio, the building of a brand calls for diversified activities. In today’s environment where information gets flung about with the care of a ditch digger, one could make an argument that media coverage is more valuable than ever to a brand today. Yet there’s the rub.
Sword and the Script
JUNE 16, 2020
Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.
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