Brand Content Marketing Interviews Trade Shows 
ImPRessions - Crenshaw Communications
APRIL 24, 2018
The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews.
Prohibition
JUNE 3, 2018
We started the year with a bang for our client, luxury Swiss watch brand retailer, Watches of Switzerland. Tasked with owning the conversation, being one of the first to bring news from the show and positioning the brand as an industry leader throughout trade shows SIHH and Baselworld, the team were excited to board the plane to Switzerland!
Sword and the Script
NOVEMBER 6, 2018
Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Videos – particularly “how-to” or “behind-the-scenes” Podcasts – producers are constantly looking for guests and appearances are a great way to help hone interview skills.
PR Fuel
JULY 14, 2021
Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Not sure where to start? Consider the Angle.
Cision
DECEMBER 28, 2017
Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. August: Tell Your Brand’s Story.
Sword and the Script
OCTOBER 24, 2017
Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.
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