Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. Instead, use it to fuel your content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

prTini

SEPTEMBER 14, 2015

In the PR world, a trip to Content Marketing World is kind of like being a kid in a candy store: So many good speakers and sessions, it’s hard to decide which ones to choose! Their insights were so good, we thought we’d share a few with you, too: Simon Sinek is everywhere (or, content marketing is not for everyone).

Content Marketing 28

Content Marketing Marketing Conference Infographics 28

Cision

MAY 29, 2017

Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery? Why is Content Discovery Important? Content discovery has become more important than ever.

How To 129

How To Content Marketing Engineering Advertising 129

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

DECEMBER 18, 2018

I just saw someone on Twitter talking about how PR has become more marketing’ish and marketing has become more PR’ish – I like that quote because it really does seem to be the case. What I see is how social media and content marketing have grown up out of PR functions. The mistake is when brands DON’T share and repurpose.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

MaccaPR

JULY 23, 2014

Though there''s disagreement on the accuracy of that specific number, we can all agree that telling your brand''s story through photos, gifs and videos can be much more engaging than plain text. In fact, social channels with a laser-focus on visual content are exploding. Stay "on brand." Source: Benefit Cosmetics ).

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Beyond PR

MAY 30, 2017

Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery? Why is Content Discovery Important? Content discovery has become more important than ever.

How To 40

How To Engineering Content Marketing Advertising 40

wiredPRworks

DECEMBER 1, 2015

Infographics offer an engaging way to share statistics, tell a story or show a process. Brands should stay true to their voice instead of trying to incorporate current trends and slang where it doesn’t fit. Thanks again to WiredPRWorks for sharing a guest pass to the conference with me.

Social Media 40

Social Media Media Infographics Storytelling 40

Sword and the Script

DECEMBER 13, 2016

In this sense, the webinar doubles as something akin to an old-fashioned press conference. Every brand dreams of having its own hashtag, however, I generally think brands should be very cautious here. Are Facebook Ads Any Good for B2B Marketing? The Struggle is Real in B2B Content Marketing [UML].

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 28, 2022

66% said conferences (including virtual). 13% say not following brand guidelines. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. The cost of B2B marketing content. Prices have inflated the cost of content in B2B is no exception. Video may be the most trusted content in B2B .

B2B 116

B2B Marketing Survey Software 116

Waxing UnLyrical

APRIL 19, 2018

Zoom : Zoom video conference allows you to have video conferences with anyone from around the world. Skype : Similar to Zoom, this video/phone conferencing platform allows free video conference one-to-one and free unlimited audio conferences for groups. Piktochart : PIktochart is an online infographics tool.

Nonprofit 76

Nonprofit Tools Marketing Skype 76