blogs trends-will-shape-pr-2018 
Deirdre Breakenridge
APRIL 15, 2019
We have all observed the dramatic trends in the world of publishing. Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites. billion pieces of content published globally during the calendar year of 2018. A Guest Post by Sean O’Neal, President, Onclusive.
Sword and the Script
JUNE 30, 2021
Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. It seems to me that the opportunity for PR pros is to really demonstrate their value across the length and breadth of an organization, not just as publicists,” she noted.
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Doctor Spin
DECEMBER 4, 2023
Confirmation bias is a constant challenge for PR professionals. In an era where media plays a crucial role in shaping societal discourse, the presence of cognitive biases undermines the credibility and trustworthiness of media outlets and poses a broader challenge to informed decision-making and democratic processes in society.
Barokas
DECEMBER 19, 2019
Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.
Sword and the Script
DECEMBER 20, 2022
Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.
PR in High Definition
DECEMBER 13, 2017
It seemed ludicrous, silent parties, dancing with headsets on, everyone with different music, throwing different shapes? So, what are the crazy trends predicted to become lifestyle norms by 2027? It is likely that brands will also develop virtual companions, shaping them to reflect the brand’s culture and values. Yes please.
Sword and the Script
APRIL 27, 2019
Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. So, what’s PR to do about it? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision.
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