Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater. Did you know?

SEO 129

SEO Engineering Google Study 129

Sword and the Script

AUGUST 16, 2016

PR has an increasingly important role to play in building out media platforms an organization owns – owned media. Trust and credibility as an information sources…those are business responsibilities that rest squarely in the sweet spot of PR expertise. Dan’s example is the car dealership.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 4) Better integration of owned, earned and paid media. Indeed, my own predictions are at the very bottom.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Shift Communications

JUNE 22, 2015

On virtually every site you visit on the Internet, you’ll find social media sharing icons. We just want to prove or disprove a positive association between social media shares and page views. Thus, we can say there’s a very strong positive relationship between social shares and page views.

Social Media 60

Social Media Media Data LinkedIn 60

Communications Conversations

JANUARY 13, 2017

I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. In this role, I’m really focusing on building our digital PR capabilities. Health care organizations in general have so much opportunity with social.

Insurance 60

Insurance Insurance Social Media Corporate 60

MaccaPR

AUGUST 5, 2015

Must your company identify the author of each of your blog’s posts with a byline? Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? The resulting ‘Tina’s Blog” proved wildly popular with its narrowly-focused, but enormously lucrative, audience.

Blogging 48

Blogging Employee Corporate Google 48

Beyond PR

JULY 21, 2016

It’s no longer about a single campaign, blog post, press release, or advertisement. As creators, promoters, and revenue drivers, we’re called on to work together and build an ongoing experience for our brand. Some industries – especially those in the B2B sector – tend towards a vocabulary that is loaded with technical jargon.

Brand 40

Brand Branding How To Employee 40

PR 20/20

OCTOBER 5, 2017

At the latest Cleveland HubSpot User Group (HUG) event , PR 20/20 founder and CEO Paul Roetzer ( @paulroetzer ) led a panel of inbound marketing champions who discussed their role as organizational change agents. Jorge emphasized that blogging progress takes time. Another mission-critical aspect of inbound marketing is social media.

Marketing 45

Marketing Engineering Resources Consumer 45

Beyond PR

SEPTEMBER 6, 2016

Just because you’re a B2B company doesn’t mean you need to avoid traditionally B2C channels like Instagram, Snapchat and Pinterest. For instance, earned media tactics like pitching and press release distribution are not only useful for major company announcements. Connect with her on LinkedIn and follow her on Twitter @ADHicken.

Marketing 40

Marketing Content Marketing Television Storytelling 40

MaccaPR

OCTOBER 2, 2014

Part 1 of a 2-part Special Blog Post. Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.”

YouTube 54

YouTube Video Web SEO 54