Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

AUGUST 26, 2015

Contributed: Four ways social can get out of the silo and truly integrate. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. Want to learn Ann’s writing rules for PR?

Social Media 120

Social Media Twitter Media Nonprofit 120

PRSay

APRIL 22, 2021

But for many in the digital marketplace, the production and distribution of misinformation can be a lucrative business. During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Stop funding fake news.

Financial 190

Financial Reddit Advertising Advertising 190

MaccaPR

MAY 24, 2017

With so much content swirling around the internet, it’s increasingly hard to identify what’s real and what’s not (I’ll be honest, I’ve clicked on my fair share of fake news posts, especially during the last Presidential election). Their topics: what is fake news, how to spot it and how your company can respond. What Is Fake News?

Marketing 63

Marketing Social Media Report Employee 63

MaccaPR

FEBRUARY 23, 2016

Jason is the newly-elected president of the Minnesota chapter of the Public Relations Society of America (PRSA) (congratulations!) Now that Jason’s Minnesota PRSA presidency is in full swing , we wanted to share with MaccaPR readers some of Jason’s tips, goals and insights as he leads our state’s PR Society: 1. Heighten productivity?

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Norton's Notes

FEBRUARY 14, 2017

Fake news has been grabbing the headlines a lot recently but is it really that new to us in the PR industry? This approach from LinkedIn appears to be working but it is in sharp contrast with Facebook, which got rid of all of its human editors back in August 2016, leading to a rather worrying spike in the prevalence of fake news.

Advertising 28

Advertising Advertising Facebook LinkedIn 28

Flack's Revenge

JUNE 20, 2018

They cover the intersection of news and digital media and can be a great resource for PR pros and digital marketers. Back in 2016, when I last covered the reports , the main storyline was social media’s growing role in news distribution. Tow Center Director Emily Bell shared their report, which you can get here.

Journalism 136

Journalism Facebook Advertising Advertising 136

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Do you blog regularly? Do you have a PR strategy? Predictions usually include some element of aspiration.

Marketing 168

Marketing Employee Content Marketing Training 168

MaccaPR

APRIL 10, 2018

What sound does an attorney make when their client's PR spokesperson inadvertently sabotages their legal case? Then, less than a week later, deputy White House PR spokesperson Raj Shah gave special counsel Robert Mueller a dream gift. For answers, the MaccaPR blog reached out to our friend Stacy Bettison, Esq.,

Reputation 89

Reputation Wikipedia Conference Strategy 89

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. So, why should we pay attention to the campaign strategies of the presidential elections? So, why should we pay attention to the campaign strategies of the presidential elections? The first social election.

Social Media 48

Social Media Media Twitter Survey 48