Cision
JULY 24, 2017
This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences.
Burrelles Fresh Ideas
MARCH 5, 2024
Product reviews on platforms like YouTube, social media platforms, or blogs. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. User-generated content/word-of-mouth recommendations. Product roundups by other content creators.
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5W PR
SEPTEMBER 27, 2017
Media support also shows retail partners you will help drive their business. For a separate launch, 5W partnered with YouTube influencer Tati Westbrook to spotlight a brand expansion into CVS, driving immediate traffic and sales. You’re Participating in a Trade Show. See our recap here.) You’re Giving Back.
ImPRessions - Crenshaw Communications
APRIL 24, 2018
Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Industry events.
Bianchi Biz Blog
APRIL 24, 2023
Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES. Watch for the next installment in our Procurement blog series. There’s more satisfaction. Better results.
Beyond PR
MAY 8, 2018
This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. If that hasn’t swayed you already, influencer marketing can also result in: New, original content creation: Influencers can create authentic content in the medium that resonates best with their audiences, such as blog posts.
Communications Conversations
MARCH 20, 2018
A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Your customers are at trade shows.
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