Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Bianchi Biz Blog

FEBRUARY 18, 2021

And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster. Issues and Trends are the ‘Secret Sauce’. Advanced Automotive Technology PR Agency.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications.

B2B 94

B2B Marketing Measurement Social Media 94

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”.

Communications 124

Communications Crisis Internal International 124

Bianchi Biz Blog

APRIL 24, 2023

Their understanding of the industry trends and issues – do they follow and understand the key trends and issues in your sector, and how they relate to your business? Watch for the next installment in our Procurement blog series. Have they faced similar situations to yours with other clients in your space or are they newbies?

Automotive 79

Automotive Agency Mobile Trade Shows 79

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly?

Marketing 169

Marketing Employee Content Marketing Training 169

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Even if your disruptive new SaaS platform is the coolest technology to hit the industry, don’t just focus on features and benefits, and don’t get lost in jargon or technical terms.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Sword and the Script

MARCH 27, 2018

Most of my experience in media relations comes from a B2B technology perspective. 4 Big Media Trends that have Upended PR and Marketing. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. 3 More Reasons Media Relations is Harder. The alternative?

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. We see three major trends for the coming year: The workplace will continue to evolve as “work from anywhere” and hybrid models become the norm. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. However, any individual with the ability to shape the opinions, conversations, trends and actions of their audience can be considered an influencer. People are skeptical of promises from brands, but not friends.

Marketing 45

Marketing Trade Shows Local B2B 45

PR 20/20

OCTOBER 5, 2017

Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? However, they are embracing technology and are accessible to brands, like Pentair, who think digital. New training of teams for technology and methodology.

Marketing 45

Marketing Engineering Resources Consumer 45

The Hoffman Agency

JANUARY 27, 2020

It sounds like a no-brainer item to remind someone presenting at CES with its more than 4,500 exhibitors that they’re not alone, but it’s a simple lesson that should be baked into any talking points you have going into any trade show. You have to show you are relevant, which boils down to: you have to matter to the everyday person.

Privacy 36

Privacy Trade Shows Consumer B2B 36

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

NOVEMBER 30, 2021

This finding is reflected in previous surveys too, which points to a continued trend. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. click image for higher resolution). 28% “peers/colleagues,”.

B2B 101

B2B Trade Shows Survey Study 101