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Professional Development: An Investment in Yourself

Solo PR Pro

From webinars to conferences, blogs to heading back to the classroom, there are many ways for us to invest in ourselves and our work with ongoing professional development. You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location.

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4 Tips for Authentic Executive Communications as a Ghostwriter

PRSay

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO.

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PR Rock Stars: Retired Vice President of Content & Public Relations at DKY, Holly Donato

Communications Conversations

Today’s a first for this blog–and series. The free prep workshop alone was a fabulously valuable experience, and I wished I’d done it years ago. Along that line, keep your writing conversational. I’ve noticed a tendency for PR people to write like academics. Many times, this backfires. Be sure to circulate.

Publicity 174
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Marketing Artificial Intelligence Conference (MAICON) Registration Is Now Open

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Through workshops, keynotes, and breakout sessions, MAICON will take you beyond the industry jargon to learn what’s possible. Machine-Assisted Narratives and the Science of Writing. Workshops to Plan, Pilot and Scale Marketing AI.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Host free webinars or workshops on a topic related to your industry. Write a white paper or research report on a topic related to your industry. Partner with a local influencer to promote your business on social media. Write a guest blog post for a popular industry publication or website. Portfolio/Penguin.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Her commitment to quality content and reader engagement has attracted a huge global audience…and sponsorship deals, cookbooks, and workshops. Not anymore. The Internet has enabled the self-made celebrity.

Marketing 239
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Who’s on Your Cheering Squad?

Waxing UnLyrical

Business owners who are interested in building a squad may do so locally. The local culture may not be welcoming. The local culture may not be welcoming. They might blog. Erin helps people to use the written word more effectively and does so through one-on-one coaching, workshops, and seminars. a company of one.