PR in High Definition

OCTOBER 27, 2022

My background is in corporate video and that’s more my bag. But whatever type of video we’re talking about, our world is becoming dominated by it. The corporate communications world is no exception, with 86% of businesses using video as a marketing tool. An interview is no different. Be aware of optics.

Film 62

Film Interviews Video Media Training 62

PR for Anyone

AUGUST 18, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Yes, you could be a one-hit wonder with one segment about YOU but why not turn yourself into a media expert and look at the broader topic of what you can cover? We give them their ideal interview.

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

SEPTEMBER 16, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. What are you going to pitch the media in October? Pick one of these and start pitching the media today! There’s also a bonus video in there about how to nail the interview when you get it.

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

SEPTEMBER 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media.

Pitching 130

Pitching Television Trends YouTube 130

PR for Anyone

AUGUST 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. They call it earned media because you didn’t pay for it, you earned it based on your credentials and value to a news outlet’s audience. So you have paid media and you have earned media.

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

NOVEMBER 4, 2021

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. On both my website/blog I have a listing of success stories and also at the YouTube Channel and look for the success stories playlist. You’ll see many examples of how people landed in the media.

Examples 130

Examples Pitching YouTube Video 130

PR for Anyone

AUGUST 25, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! I gave a bunch of examples in the video above (and the transcript below).

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

MARCH 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. 3 – publicity is what we call “earned media.” Watch the video to learn more and/or read the full transcript below. Both are needed in business but which one is most valuable?

Advertising 130

Advertising Advertising Publicity YouTube 130

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms. Be scrupulous.

Training 159

Training Pitching Writing Video 159

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Consider the following examples: Kroger Uses Video to Elevate the Pharmacist’s Expertise You can find pharmacies in Kroger grocery stores all over the country. Depending on who you pick, be prepared to train your thought leaders.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PR for Anyone

JUNE 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively.

Crisis 130

Crisis YouTube Video Industry 130

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Video is now an integral part of marketing for all businesses. If you have a CEO who can slam dunk every interview, good for you. now want to know, “How can we go viral?”.

Strategy 78

Strategy Media Storytelling Pinterest 78

Norton's Notes

OCTOBER 17, 2014

If you read my blog regularly you will know that I do like to share any blogger lists we have created in my PR Agency Prohibition , because they do take time to create, and I believe it helps other to save time to find the best writers. Bartsbook shelf is a fine book blog all the way from Bradford.

Blogging 77

Blogging YouTube Writing Fashion 77

MaccaPR

MAY 23, 2016

During the campaign , blog reader comments revealed that many parents were confused about the HPV vaccine due to a lack of clear information from their doctors. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview. Generating more than 18.4

Conference 80

Conference Healthcare Marketing Crisis 80

PR for Anyone

NOVEMBER 11, 2021

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. Here is a video I did to help you find the right journalists.

Publicity 225

Publicity Marketing YouTube Video 225

PR for Anyone

JULY 21, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Create Great Hooks.

Pitching 130

Pitching Media YouTube Video 130

PR for Anyone

JULY 14, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance.

Pitching 130

Pitching Television Media YouTube 130

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Social media conversations and past articles, blogs, comments, tweets, etc., Your accuracy matters.

Interviews 157

Interviews Infographics Media Media Training 157

PR for Anyone

APRIL 6, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. The video below will dive into some ideas too. Happy Spring!!! PR FOR ANYONE.

Pitching 130

Pitching Television Media Real Estate 130

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. When you can, offer high resolution photos, videos or infographics. The quotes pique far more interest around our guests and their interviews. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100