Sword and the Script
NOVEMBER 4, 2014
It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening.
Onclusive
AUGUST 3, 2021
Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. Is there a new product launch that needs exposure, a new story that needs to be told, or new messages that you’d like to introduce to your key audiences?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
5W PR
AUGUST 23, 2023
PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Event planners organize and manage various events, including product launches, press conferences, fundraisers, and corporate gatherings.
Onclusive
OCTOBER 12, 2021
This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.
5W PR
SEPTEMBER 9, 2021
As more people adopt smartphones and join social networks, a multi-pronged crisis communication and reputation management strategy is critical for small businesses’ long-term success. The calendar should also include important dates for the industry, as well as any dates for new product launches from the business itself.
Newsfile
FEBRUARY 28, 2024
A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. company website, blogs). Understanding PR & IR Basics 1.
Sword and the Script
JUNE 3, 2020
That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)
Expert insights. Personalized for you.
116 
Let's personalize your content