Burrelles Fresh Ideas

MARCH 5, 2024

Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order). Product reviews on platforms like YouTube, social media platforms, or blogs. And it’s not just public relations.

Media 98

Media Nonprofit Pitching Analytics 98

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly.

Writing 130

Writing How To Interviews Pitching 130

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing.

Strategy 258

Strategy Trade Shows Case Study Course 258

Deirdre Breakenridge

NOVEMBER 3, 2016

Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. Are you enhancing the organization’s or the group’s voice by developing newsletters and creating a content strategy for their blog and other digital platforms? A follow-up blog post by PR 2.0

Trade Shows 150

Trade Shows Community Social Media Resources 150

Bianchi Biz Blog

JUNE 17, 2021

So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.

Technology 88

Technology Automotive Trade Shows Hotels 88

Bianchi Biz Blog

FEBRUARY 18, 2021

And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster. Attend industry events – trade shows, webinars, conferences, etc. – Stay with me here.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Creative employee communications. Test, test, test.

Marketing 174

Marketing Employee Content Marketing Training 174

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. Simply put, she’s a hustler.

Social Media 128

Social Media Agriculture Marketing Media 128

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. The key here, again, is that the first time you do it…it’s a lot of work.

B2B 78

B2B Media eBook Interviews 78

Contently - Strategy

SEPTEMBER 10, 2020

In the early days, it was just blog posts and whitepapers. It’s great to hear how you guys are developing real shows and series around it, and taking that to the next level. We can’t do trade shows, can’t do in person events. Do you see that accelerating?

Brand 118

Brand Branding Marketing Facebook 118

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Beyond PR

AUGUST 22, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing.

Strategy 74

Strategy Trade Shows Case Study Course 74

Sword and the Script

MAY 22, 2018

Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. It takes a skilled marketer to know which results actually matter and to have the creativity to know what actions to take based on those. One publication or blog you read regularly is… Michael Brenner’s Marketing Insider.

Marketing 62

Marketing B2B Print Technology 62

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48