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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . The key idea here is that the economic value of content marketing does not come from content. Social media professionals agree. When people share content, they become advocates for your ideas and products.

Marketing 239
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Inside Innovation: ING Bank Communications team

The Resolution Blog

When we started the ‘Inside Innovation’ series we thought we would come across teams trying some new tactics or learning new skills. What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile! Two years ago our business was siloed.

Banking 120
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Future of PR: 2020 edition

Stephen Waddington

PR is a social science. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. We’ve lost some battles but won others.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

As an example of successful manual user recruitment, Graham cites Airbnb, who took “heroic measures” in their early days, going door-to-door to acquire new users and help existing ones improve their listings. The store refunded the customer’s money and offered to replace the peas with a new bag. Nordstrom Press Room.

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How To Get Your Blog Project Approved

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

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6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

Why do we need a blog? What is the ROI of social? For instance: Legal fears the company blog will violate copyright laws. Human Resources is uneasy about adopting an employee social media policy. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) What if we get sued?

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#19: Building a framework for reputation management

NewsWhip

Using social data in risk assessment | Jump to text. Fast forward 17 years, I did business continuity planning, emergency management, which was great, working for the City of New York preparing for emergencies, more on a kind of life safety basis, which was really fascinating and fulfilling. JUNE 4, 2021 | 11:30am EST / 4:30pm GMT.