Sword and the Script

OCTOBER 22, 2019

in the last 12 months; Senior marketers expect marketing budgets to grow 8.7% in the last 12 months; Senior marketers expect marketing budgets to grow 8.7% It found marketing budgets come in around 12% of the overall company budget (graphic and summary by MarketingCharts here). The CMO Spend Survey by Gartner. The CMO Survey.

Marketing 65

Marketing Survey Study B2B 65

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

SEPTEMBER 3, 2019

That sounded useful so I took a look at the company’s product description on their website and several things stood out: Integration with your email client – Outlook or Gmail – which sounds fantastic. This seems to give you access to your media list right from an email. 2) Burton-Taylor offers a mixed assessment on PR tech M&A.

Analytics 67

Analytics Report Technology Pitching 67

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Be careful whose advice you buy, but be patient with those who supply it. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 28, 2022

You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Trusted sources of B2B information.

B2B 114

B2B Marketing Survey Software 114

Sword and the Script

DECEMBER 10, 2019

The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. 1) Marketing embraces sustainability.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

OCTOBER 23, 2018

The publication rhythm is reliable. 1) Successful content marketers put the audience first. Nearly all of the most successful B2B content marketers (90%) prioritize the audience’s informational needs over their sales/promotional message, compared with 56% of the least successful.”. Think about your favorite news publication.

Content Marketing 106

Content Marketing B2B Study Marketing 106

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. 2) 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. This post covers some things you or PR team should consider doing to extend your investment in PR. As I tend to do at year’s end, I’ll look at the analytics to see which ones were most successful.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. As I’m wont to do on the occasional Saturday, below is a roundup of three ideas, wrapped in insight and present them here for your perusal (you can click the graphics for higher resolution). 2% said “personal safety and security issues.”.

Survey 90

Survey Journalism Study Pitching 90

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Gaining referral traffic for your site. Building awareness of your brand/products/services and boosting your credibility. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. It’s where I’m placing bets over the next 12 months. is a helpful primer.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. “The

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Welcome to the first PR technology summary ( PR tech sum ) of 2020. I aim to publish it on the first Tuesday of every month.

Software 101

Software Analysis Data Tools 101

Contently - Strategy

JUNE 11, 2021

Four years after starting it from scratch, we hit $2 million in annual revenue. Four years after starting it from scratch, we hit $2 million in annual revenue. You should begin building your audience well before you finish coding or make any sort of public announcement about your plans.

Marketing 106

Marketing SEO Reddit Viral 106

Stephen Waddington

DECEMBER 12, 2019

We need a concerted effort to clean up political campaigning following the 2019 General Election campaign. The Edelman Trust Barometer 2019 reported that trust in Government was 42%. If that content triggers an emotion reaction with its audience it will be quickly shared. Truth matters in a democracy. Trust in the media was 37%.

Publicity 93

Publicity Media Facebook Newspapers 93

Sword and the Script

DECEMBER 15, 2020

Make sure the C-Suite sees and understands the contribution your team makes every day. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 167

Marketing Employee Content Marketing Training 167