article thumbnail

PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

Deirdre Breakenridge

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. It’s not that you want to solely focus on the technology. The disruption is never-ending.

Big Data 250
article thumbnail

What’s your Hype Cycle Time?

Flack's Revenge

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. ” Or “big data” – hot or not?

article thumbnail

Data-Driven PR Campaign Planning: Part 1

Onclusive

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. Determine your campaign objectives.

article thumbnail

What’s your Hype Cycle Time?

Flack's Revenge

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. Here’s how pros deal with it. Quantum Solace.

article thumbnail

The Future of Marketing: Sara Castellanos

Shift Communications

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. Zach Burrus.

article thumbnail

Behind the Headlines With Peter Shafer

Cision

One thing most people don’t know about me is…I have authored two books and many journal articles. The thing that gets me up in the morning is…curiosity…I am always interested in what every new day brings. I laugh most at…British comedy shows. My biggest pet peeve is…rude people. You too can be a headline maker. .

article thumbnail

The Future of Marketing eBook

Shift Communications

Thanks to all the advances in data and technology taking place today, the future of marketing has never been brighter. The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Marketing Analyst.

eBook 60