Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. Put on Your Storyteller Hat. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. Do they have women leadership? Can I do a story on the impact of technology on banking cyber security?

Pitching 100

Pitching Real Estate Banking How To 100

ReimaginePR

APRIL 18, 2015

Think, as well, of the positive publicity in a time of extreme consumer skepticism towards banks,” Oates wrote. But following the crash of 2008, banks, and big businesses haven’t really been investing in people. Banks are sitting on record profits but aren’t really lending. You can read the full letter here.

Company 120

Company Banking Employee Corporate 120

Solo PR Pro

APRIL 8, 2021

Aside from having a passion for storytelling and a knack for journalistic writing, her time as a reporter trained her in key transferable skills, including the ability to stay agile. I hadn’t even opened a bank account yet! Her experience in journalism certainly helped propel her career in PR, though.

Meeting 97

Meeting Journalism Employee Storytelling 97

Flack's Revenge

FEBRUARY 3, 2021

Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. Assuming you are willing to share details, they should be woven into the messaging and storytelling. ThetaRay: Threat detection for banking. It is not a binary decision, either.

Technology 177

Technology Comparison Case Study Privacy 177

PRSay

APRIL 7, 2021

My college job was telemarketing sales for a bank. I have always been an advocate for diversity and inclusion, for making sure our voices and our stories from marginalized and underrepresented communities are heard and seen, especially in media and entertainment; and as communicators, we’re also a part of that storytelling.

Community 143

Community Training Education Television 143

Solo PR Pro

APRIL 23, 2019

Hugh McStravick, vice president of client and community relations for PNC , shared that while they are one of the largest banks in the United States, they still take a hyperlocal approach, focusing on creating partnerships that also help PNC achieve their business objectives. Expand Thought Leadership.

Community 45

Community Publicity Construction Television 45

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. PR grows more in demand. Public relations is HOT right now.

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Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

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Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Google’s new AI-driven search will elevate the importance of genuine thought leadership and first-hand insights.

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Writing Communications Marketing B2B 190

PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. We’re seeing movement toward allowing all employees to be the storytellers, whether it’s on LinkedIn or social media,” Purcell said. Find the story behind the news. Show don’t tell.

Employee 132

Employee Communications Storytelling Corporate 132

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. What we’re seeing is a move from name-brand celebrities to lesser-known figures who can offer authentic engagement without breaking the bank. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 11, 2018

Also see PR and Storytelling; Off Script No. Partners who choose to not ‘just operate’ or be ‘me too with best practices,’ but rather choose to take an ‘innovative’ sales and marketing leadership approach. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 7: Lou Hoffman.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Conversations are shifting from seeking PR value through thought leadership, brand and influencer building to ‘how can your PR effort help me convert leads and feed new business’? Don’t count on things getting easier.

Marketing 167

Marketing Employee Content Marketing Training 167