Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. 8) Employee engagement surveys: 36%.

Measurement 124

Measurement Communications Survey Web 124

Mindful Marketing

JUNE 15, 2015

AMI also facilitates agency owner peer networks for small to mid sized agencies (advertising, digital, marketing, media and PR) so they can increase their AGI by at least 25% to attract better clients and employees and, best of all, exceed the agency owner’s life/financial goals. What is your ideal type of client? Favorite book?

Interviews 50

Interviews Marketing Financial Insurance 50

Maxim Behar

APRIL 11, 2024

You have to work, earn money, pay taxes, your taxes, offer fair wages to employees. In journalism, there is a golden rule. Here, you can arrive with around 50,000 euros in your pocket or bank account and kickstart a business. This is how you contribute the most. Somehow, why do we always bring the bad news to the forefront?

Television 59

Television System Interviews Travel 59

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

AUGUST 13, 2019

Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ). The press release, issued at closing, indicates Prime Research, which is headquartered in New York, NY, has 700 employees around the globe.

Technology 13

Technology Software Company Marketing 13

Sword and the Script

NOVEMBER 9, 2021

“In executing our mission of becoming the largest capital markets communication platform we have attracted over 2500 corporate issuers, along with numerous investment banks to our suite of products,” wrote Q4 Founder and CEO Darrell Heaps in a blog post. The report says journalism email open rates dropped 8% from 36% to 28%.

Software 93

Software Banking Technology Data 93

NewsWhip

APRIL 22, 2022

Using examples such as the comments of a co-founder and an employee post on TikTok, we’ll look at how predictive features could help in each situation, as shown in the example above. The publisher who drove the largest amount of engagement was The Western Journal , with over 124k. Apr 21st: A bad week for Netflix.

Twitter 78

Twitter Analysis Crisis Banking 78

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 10, 2019

” What’s happening in public relations is happening right now in independent journalism. 27) Executives and employees as the way through the clutter. Companies will begin to invest in their executive and key employee brands on LinkedIn as the platform prioritizes individuals’ content over Company Page content.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. I also believe working through military policies and regulations helps me understand and anticipate the compliance and regulatory requirements of the banking, legal and healthcare industries. 1) How did you get started in PR? “I’m But it wasn’t a direct leap.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Flack's Revenge

MAY 17, 2018

I thought about this while reading a NY Times story: When Spies Hack Journalism. By counting on American reporters to follow their usual rules, the Kremlin hacked American journalism.”. Another time, our client’s spokesperson was briefing a top-tier reporter about a much-publicized hack involving a major bank.

Ethics 120

Ethics Banking Journalism Guidelines 120

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

For the once-promising biotech startup, 2016 was the year that things fell apart, following fresh repercussions from revelations that started late last year with an investigative report in The Wall Street Journal that questioned its claims. But Stumpf at first seemed to blame rank-and-file employees, 5300 of whom were fired over the scandal.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202