Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result? If I won the lottery, I’d…buy a house in the Outer Banks.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Marketwired

MARCH 10, 2016

If you look at the content that is most virally shared online, it is often shorter-form content, including 90-second videos, vines,gifs, and lists. Yes, content that goes the most viral often fits these demographics, but most businesses aren’t chasing viral success. Consider if you were shopping for a new bank.

Viral 116

Viral Banking Content Marketing Video 116

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. After a video of a Comcast service rep falling asleep on a customer’s sofa while on hold with the home office went viral, It had nowhere to go but up.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Buzzstream

FEBRUARY 3, 2021

For example for a client that is a personal banking app, the main priority is now landing links from Money sections rather than Lifestyle, an alternative that may have been fine previously. However, if they’re an interior design company, a banking app, a property brand, a construction company etc.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumer Finance vs. Institutional Finance vs. Wealth Management.

Financial 111

Financial Industry Report Insurance 111

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 77

Blogging Company Engineering Airlines 77

Konnect Agency

MAY 15, 2020

Never before have brands been able to create virality on such a massive scale. Content creators can use popular sounds and hashtags to join in on these TikTok challenges or trends, further increasing a brand’s likelihood of landing on the FYP and extending potential reach and virality of videos. Engaging Content.

Viral 52

Viral Video Social Media Creativity 52

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said. There’s organic distro, the flashy side full of clever, funny, eye-catching posts going viral.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Masters in Communications

FEBRUARY 12, 2022

Those who do not often choose not to own them - either because they do not consume TV media or because they prefer web streaming - rather than for economic reasons, though there are certainly those homes who do not have them purely due to poverty (20). Sets are relatively cheap, and it is estimated that 96.7% and "what was your first car?"

Ethics 52

Ethics Communications Print Television 52

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. Samsung’s swift decision to pull the product at first looked smart and proactive, but things didn’t cool off. Fake news is big news.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202