5W PR

JANUARY 16, 2020

Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. Put into perspective: Go-Globe points out that 80 percent of a brand’s audience prefers live video over blog content, and 82 percent prefers live video over a brand’s social posts.

Trends 120

Trends Communications Big Data B2C 120

Prohibition

FEBRUARY 2, 2024

It’s the perfect campaign – tapping into a national conversation and something that most people can identify with, creative use of its own product, and a fun piece of creative for a visual element. Samsung’s product launch drone display No need to panic, the aliens haven’t landed. Great work from McVitie’s!

Marketing 62

Marketing Film Creativity B2C 62

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Author Jamie Heckler is the Senior Creative Manager at PR Newswire.

Product Launch 40

Product Launch Marketing How To B2C 40

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? Blog series? Given many times we have less volume opportunity than B2C companies, and longer sales cycles, making the most of every interaction is just as important in B2B. How many hits we can get? Derek Lyons.

B2B 60

B2B Analytics Google B2C 60

NewsWhip

JUNE 10, 2021

So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? It comes down to product launches. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. How has it changed?

Marketing 189

Marketing Content Marketing Data Social Media 189