B2B Launch Checklist: Micro-Moments and the Buyer Experience
Shift Communications
JUNE 30, 2015
When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? Blog series? Are you set up to engage them quickly with customized information? What if customer service is a deal breaker and the prospect is using social to test your capabilities? Derek Lyons.
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