B2B Infographics Storytelling Writing 
Sword and the Script
DECEMBER 22, 2020
B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).
ImPRessions - Crenshaw Communications
SEPTEMBER 24, 2019
At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Use strong language.
Marketwired
FEBRUARY 23, 2016
To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Enter Hemingway App: a simple way to ensure your writing is always crisp, clear and compelling. Hemingway App. Try it out. TechCalendar.
Beyond PR
DECEMBER 5, 2017
Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.
Sword and the Script
DECEMBER 18, 2018
Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” Today she works primarily with small and medium B2B clients and some nonprofits. And, the storytelling. But PR pros have ALWAYS been storytellers. We joked about it!
MaccaPR
JULY 23, 2014
The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. If you have a B2B audience, don''t overlook SlideShare! Stay "on brand." Be snackable.
Sword and the Script
DECEMBER 28, 2022
Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.
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