Bianchi Biz Blog

MAY 22, 2023

I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance. So think lidar, radar, artificial intelligence, supply chain management tech, ride-hailing apps, battery and electric vehicle technology, hydrogen fuel cells, thermal imaging cameras or any new auto-related technology that I’ve missed.

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Automotive Meeting Report Real Estate 75

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. It’s not like a technology showcase for media that you might host yourself.

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Automotive Mobile Technology Resources 107

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. 6,517 media members from 79 countries.

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Automotive Mobile Transportation Trade Shows 79

Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I also speak to all things automotive at conferences and as co-host of the Wheel Bearings podcast. What advice do you have for PR people that want to pitch you?

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Automotive Meeting Media Pitching 86

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

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Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

APRIL 24, 2023

This is especially true in today’s world where PR people outnumber journalists by 7 to 1, and journalists are flooded daily with 20 times more pitches than they could ever conceivably pursue.

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Automotive Agency Mobile Trade Shows 79

Bianchi Biz Blog

OCTOBER 4, 2021

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. Meet the Media: John Hitch, Editor of Fleet Maintenance.

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Automotive Meeting Engineering Media 76

Bianchi Biz Blog

OCTOBER 11, 2022

Kristen Strakalaitis is the morning host of First Shift at Automotive News. I would say the stories that have been on our radar lately consist of new technology and software that is being installed in vehicles as well as anything to do with electric or autonomous vehicles. What advice do you have for PR people that want to pitch you?

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Automotive Meeting Media Journalism 63

Landis PR

MARCH 7, 2022

reporter for Automotive News , where she covers automotive policy and regulation, including auto-related happenings on Capitol Hill, within the Biden administration and across major industry associations. I joined Automotive News in February 2020 — just weeks before COVID-19 stay-at-home orders were announced in Michigan.

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Automotive Meeting Policies Media 52

Bianchi Biz Blog

APRIL 5, 2021

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work closely with our publisher, Jason Stein, about a strategic vision for the kind of journalists and newsroom culture we want for Automotive News. I have supervised the Automotive News collegiate internship program since 2007.

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Automotive Web Meeting Media 65

Bianchi Biz Blog

OCTOBER 19, 2023

And that includes the vehicle technology and advanced mobility segment of the annual show. While many of the typical auto shows around the globe have lost some of their luster, CES continues to grow in importance for automakers and automotive and mobility suppliers. And the 2024 version of the event, scheduled for Jan.

Automotive 87

Automotive Mobile Software Technology 87

Bianchi Biz Blog

JANUARY 11, 2021

Please provide your job title and media outlet(s), as well as a brief description of your duties: I’m a freelance writer with a focus on electric vehicles and other alternative powertrains. Aside from automotive writing, I also translate (German-to-English) articles for a board gaming magazine. Any pet peeves with PR people?

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Automotive Meeting Report Media 55

Bianchi Biz Blog

FEBRUARY 8, 2021

I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. More recently, I am having fun covering the various electrification efforts sure to transform the automotive industry. What advice do you have for PR people that want to pitch you?

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Technology Meeting Automotive Media 56

Bianchi Biz Blog

JANUARY 25, 2021

The media often quote me as an automotive industry analyst, and I am a co-host of Wheelbearings podcast and creator of rebeccadrives.com , a site specializing in car reviews 200 words or less. people that want to pitch you? Read about the brand you’re serving or the technology you’re pitching.

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Automotive Meeting Industry Media 70

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

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Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover.

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Automotive Pitching Meeting Healthcare 87

Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years. What is this topic about?

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Meeting Automotive Media YouTube 78

Bianchi Biz Blog

DECEMBER 7, 2020

Please provide your job title and media outlet(s), as well as a brief description of your duties: Automotive Reporter, Detroit Free Press. The evolving technology landscape, which includes electric vehicles and advanced driver assistance systems, is always on the radar. The post Meet the Media: Eric D.

Automotive 56

Automotive Report Meeting Transportation 56

Bianchi Biz Blog

DECEMBER 6, 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Alexa St.

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Meeting Automotive Media Transportation 83

Bianchi Biz Blog

JULY 10, 2023

I also consult on audience and editorial strategies for a few startup publications in the tech and automotive spaces. (If I’m interested in the zero-emission, digital transformation of the automotive industry and the future of how we get around. What advice do you have for PR people that want to pitch you?

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Meeting Report Automotive Media 84

Bianchi Biz Blog

JUNE 5, 2023

About 70% of my reporting focuses on trucking technology, specifically startups, electrification and autonomy. I spent 20 years in media relations at General Motors between two journalism careers. What advice do you have for PR people that want to pitch you? Like most of our editorial staff, I work remotely.

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Meeting Automotive Media Transportation 75

Bianchi Biz Blog

AUGUST 9, 2021

I’m most interested in the people and places and technologies – well-known or not – that are going to be critical in the push toward EVs. I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020. What story or stories are you most proud of?

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Transportation Meeting Automotive Report 96

Bianchi Biz Blog

FEBRUARY 12, 2024

My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. What advice do you have for PR people that want to pitch you? Describe the craziest or most fun story you have written.

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Meeting Report Transportation Automotive 86

Bianchi Biz Blog

NOVEMBER 20, 2023

For the 30 years I have been publishing Green Car Journal , the mission has always been to assess what’s ‘real’ and what is not, whether talking high efficiency/advanced technology vehicles or alternative fuels like hydrogen, ethanol, natural gas, electricity, or other fuels du jour. Then I share it on the pages of my magazine or website.

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Journalism Automotive Interviews Writing 115

Bianchi Biz Blog

MARCH 31, 2022

In an ideal world, the best pitch, the best ideas presented, would win. Media interviews or media coverage would depend solely upon the quality or novelty of the pitch. Though they might like to, most journalists don’t have time to sift through all the pitches they get … or to vet new, unproven sources.

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Automotive B2B Pitching Agency 77

Bianchi Biz Blog

SEPTEMBER 26, 2022

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Media Journalism 74

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. LiDAR is a perfect example.

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Meeting Automotive Media Technology 78

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. I most enjoy the stories that stem from firsthand experiences with new vehicles and their latest technologies – and the in-depth conversations with the engineers who developed them.

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Engineering Automotive Agriculture Media 78

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. What is the motive behind this pitch?

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Meeting Automotive Media Transportation 82

Bianchi Biz Blog

APRIL 4, 2022

I am the VP of Content, Wrecked Media Group. Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. What advice do you have for PR people that want to pitch you? Target the pitch to me. Any pet peeves with PR people?

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Groups Meeting Automotive Media 97

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Dealing with staffing issues touches on operations (dealing with worker shortages), talent (recruiting and training enough people) and technology (automating as much as possible).

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Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

NOVEMBER 1, 2021

Automakers and their partners in the aftermarket are improving on battery technology seemingly every day and range anxiety for most EV drivers isn’t nearly what it used to be. You really have to try to not have fun when writing about the automotive industry. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Media Newspapers 75

Bianchi Biz Blog

FEBRUARY 18, 2021

Rather than focusing your pitches on your specific product or service , or even just on the breaking news headlines of the day, it’s often better to approach things in the context of the overall trends or industry “pain points” and show how your client or messaging fits. Advanced Automotive Technology PR Agency.

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Automotive Publicity Transportation Trade Shows 105

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?”

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

OCTOBER 18, 2021

I’m the Editor of Green Car Reports, so on a daily basis, it’s my job to keep up on “green” vehicle news—that’s related to efficiency, electrification, emissions, and manufacturing tech. It didn’t occur to me that some form of journalism was the basis for the piles of magazines I consumed about science and technology and cars.

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Meeting Report Automotive Media 75

Bianchi Biz Blog

SEPTEMBER 20, 2021

I’m one of several road test editors at Roadshow , a division of the technology site CNET. Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

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Meeting Automotive Media Airlines 66

Bianchi Biz Blog

MARCH 21, 2022

I’m a senior editor and writer for Laser Focus World , which focuses on all-things photonics—my role allows me to learn about new and emerging technologies and their implications for the future for researchers, developers, and real-world applications. What advice do you have for PR people that want to pitch you?

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Meeting Newspapers Agriculture Media 73