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6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

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The impeachment narratives that captured public and media interest

NewsWhip

Who were the dominant media voices, and what were the narratives that resonated with the public? A methodology note before we begin; this analysis is not limited to only mentions of President Trump’s impeachment, but rather also other mentions of impeachment during the period analyzed. The trial . The acquittal . Benedict Nicholson.

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Barbie dominates August brand coverage

NewsWhip

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.”

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How Journalists Say PR Can Fight Fake News

Cision

The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical. Over half of journalists described fake news as undermining their area of journalism. Social media’s influence on journalism is not just for promotion, though. Social Media is Speedy, And This Causes a Problem.

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The public reaction to coverage of the WeChat and TikTok ban

NewsWhip

Now, the date is approaching, and we wanted to look at how the public has reacted to the news of the ban at various points, as well as which outlets were driving the most engagement to their coverage of it. . The rest of the top articles were about TikTok trends going viral. Top coverage of the TikTok ban. Benedict Nicholson.

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Why NewsWhip is the best CrowdTangle alternative

NewsWhip

This allows journalists and editors to jump on pre-viral trends, or promote their own stories that they can see are already finding resonance. This gives you a real-time view into how the public and media are reacting to content and stories. We do it within minutes, others take hours.

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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

In an Axios article featuring Lisa McKnight, Mattel’s executive vice president and chief brand officer, the analysis highlighted the campaign’s comprehensive strategic approach in achieving its communication goal of being “ubiquitous” during the summer of 2023. No category was left untouched. He’s just Ken.”

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