5W PR
MAY 15, 2023
For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Wine brands can appeal to Gen Z consumers by supporting social causes.
5W PR
APRIL 18, 2023
The market for healthy plant-based beverages is on the rise. Consumers can now choose from options like almond milk, oat milk, and pea protein-based drinks to avoid animal products. To attract consumers, effective beverage marketing strategies are crucial. Consumers are concerned with product quality and origin.
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Mindful Marketing
MAY 22, 2021
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Christmas Story fans remember Ralphie’s excitement in receiving a long-awaited Little Orphan Annie decoder ring, only to be disappointed by the unexpected product plug: “ Be sure to drink your Ovaltine.”
Communications Conversations
MARCH 29, 2019
Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?
Konnect Agency
MARCH 20, 2024
Brands like Force of Nature Meats wowed us with their dedication to restoring the earth through regenerative agriculture practices. From eye-catching packaging to vibrant signage, brands embraced hues of pink, blue, yellow and lavender to captivate consumers’ attention and convey a sense of energy and vitality.
Deirdre Breakenridge
APRIL 9, 2019
There are opportunities that exist for consumer brands to market within the purview of a government agency. Did you know that certain business are eligible to participate in programs that give them access to specialists who assist in the marketing of their products and services? Tyler Madison, Program Manager, Kentucky Proud.
Communications Conversations
MAY 24, 2018
I am the global director of communications and brand marketing at Geosys, a company which specializes in satellite remote sensing for agriculture. My role revolves around positioning Geosys as the industry leader in remote sensing for agriculture by serving as a trusted partner for our core market segments.
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