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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 82
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2022 Solo PR Pro Premium Member Accomplishments

Solo PR Pro

They were selected as a Small Agency of the Year Finalist (as was another Solo PR Pro member, Bernadette Davis Communications). They've created phenomenal projects for clients ranging from DEI reports to toolkits and presentations to their own agency's 2022 visibility plan. Phyllis Weiss , president, Weiss Communications, Inc.

Print 58
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Six Things PR Can Learn From “The Big Short”

ImPRessions - Crenshaw Communications

What can a New York PR agency learn from the cautionary financial tale of the last decade? We also see Ryan Gosling’s character make creative use of the building game Jenga. We also see Ryan Gosling’s character make creative use of the building game Jenga. A lot, actually.

Film 149
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Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

Becky Saeger, Board of Directors, E*Trade Financial. “I I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies.

Banking 199
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The future of PR: an interview with Maja Pawinska Sims

Stephen Waddington

Like many agency types making their way in the industry I pitched her stories. Our conversation covered financial performance, innovation, mental health, diversity, integration, insecurity and more. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% billion dollars. one year ago.

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20 PR and Marketing Predictions for 2022

Sword and the Script

. ~ Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies.

Marketing 215
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The future of PR: an interview with Maja Pawinska Sims

Stephen Waddington

Like many agency types making their way in the industry I pitched her stories. Our conversation covered financial performance, innovation, mental health, diversity, integration, PR’s insecurity and more. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% billion dollars.