The Hoffman Agency

MARCH 14, 2023

I’ve been at the Hoffman Agency for just over a year now, and what a year it’s been. I’m a living example that finding a path that fits our niche can be tough – I graduated from university with a degree in Accounting and Finance and moved through five completely different roles before I settled into my PR career at the agency.

B2B 36

B2B Construction Agency Banking 36

5W PR

AUGUST 12, 2019

For a construction company, that could mean poor safety standards with a string of citations. If it’s possible, engage as many of your employees as possible in asking the question. Employee empowerment can be very powerful and the responses quite interesting. Look at how, where and if you encourage employees to volunteer.

Corporate 68

Corporate Reputation Marketing Employee 68

Where the Fishermen Ain't

JUNE 13, 2014

Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Edelman , "On Today’s Multi-Agency Wikipedia Statement". Ogilvy , "A Multi-Agency Commitment to Bridging the Gap with Wikipedia".

Wikipedia 44

Wikipedia Agency Ethics Reddit 44

Communications Conversations

JULY 19, 2018

There’s a lot of appetite for smarter marketing across divisions and brands of Toro – and folks in pockets of the organization who champion digital/social marketing within the older construct. From an employee standpoint, the generational preferences and habits are so interesting to observe at these big old companies.

Social Media 60

Social Media Media B2B Content Marketing 60

PRSay

JANUARY 14, 2020

Harold Burson, named the 20 th Century’s most influential PR practitioner by PRWeek , thought his two most valuable contributions to the profession were, first, for Burson-Marsteller having led the way for agencies to move past being a “cottage industry” to become international institutions. A champion of research. A valued counselor.

Leadership 157

Leadership Automotive Employee Corporate 157

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Stephen Waddington

AUGUST 19, 2019

Managing an ambitious team of young people is as hard as it gets in agency land. In agency land managers need to set out clear expectations. Learning a craft and taking a positive outlook to constructive feedback Learning doesn’t stop when you graduate. Employees needs to recognise that it’s a two-way street.

Comparison 102

Comparison Privacy Employee Construction 102

Polaris

SEPTEMBER 4, 2014

A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Sharing the pros and cons of holding regular town hall meetings with employees, or. You can certainly pay that much to retain a large multinational PR agency.

Publicity 100

Publicity Interviews Reputation Construction 100

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Communications Conversations

OCTOBER 25, 2018

Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. Brands are continuing to hone their internal social media processes as they continue to mature. But, it means that the C-suite has finally put their money where their mouths are.

Social Media 89

Social Media Trends Media Instagram 89

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40