Agency Blogging Data-Driven PR Pitching 
Shift Communications
DECEMBER 26, 2016
If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Casey Egan.
Shift Communications
SEPTEMBER 18, 2017
Using services like Google AdWords™, Google Search Console™, Google Analytics™, or even Google Trends™, we’ll find clean, compatible, well-chosen audience intent data to predict customer behavior. Let’s take the organic traffic from my personal blog as an example. What Would PR Do?
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Shift Communications
FEBRUARY 20, 2019
For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. We’ll uncover more market research capabilities using this tool in our upcoming blog post covering the topic. In Conclusion.
Sword and the Script
DECEMBER 21, 2021
As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.
Shift Communications
SEPTEMBER 15, 2016
You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Emily Wienberg. Account Manager.
Shift Communications
FEBRUARY 23, 2015
Far too many PR professionals blindly mass email their pitches without making any attempt at the “Relations” part of Public Relations. Here are three examples I’ve received in the last month for my personal blog: Thanks a lot for accepting the request to connect. This is a pitch almost entirely devoid of value for my audience.
Shift Communications
NOVEMBER 13, 2017
Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. Thus, instead of – or in addition to – pitching influencers directly, what if we focused our time and attention on the publications they read? Christopher S.
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