Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Internet user growth is slowing (but innovation and competition remain). Activity is stable, but growth is slowing. Digital Media Usage.

Report 45

Report Privacy Pinterest Retail 45

Communications Conversations

MAY 21, 2019

Privacy concerns. READ: People are still checking in on Facebook (but might be representing something completely different to friends and survey administrators). How many dollars are you investing in Facebook advertising compared to other social AND digital channels? A slew of negative PR hits. Should that change?

Facebook 60

Facebook Brand Branding Privacy 60

David PR Group

SEPTEMBER 11, 2014

One survey from a couple of years ago suggests that nearly 20 percent of web surfers have used private browsing. Advertising suggests it’s a way to stay in touch when traveling in remote areas—like a group of hikers staying connected in an area without cell service. We say it — and then it’s gone. What do you think? Let me know.

Trends 59

Trends Privacy Web Reputation 59

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. It’s the lowest point for technology in the 11-year life of the survey in 17 of 27 countries, including the U.S. Redefine data ownership and privacy. It doesn’t work that way.

Reputation 305

Reputation Privacy Data Advertising 305

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Often companies have surveys or case studies that contain great data points. The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . Data points drive press.

Pitching 333

Pitching Case Study Leadership Data 333

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. 11) Privacy regs bring back the basics.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. Meanwhile, 84 percent say A.I.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

DECEMBER 20, 2022

This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success. A reset on advertising spend. Owned media is the top area of emphasis, according to the survey. next year, down from 6.4%

Marketing 189

Marketing Content Marketing Data Social Media 189

Mindful Marketing

MAY 3, 2024

On the other end of the higher ed spectrum, I recently served on the dissertation committee of a doctoral student who asked me to help her answer a question related to my earlier exchange with ChatGPT, “Does recognition matter in evaluating the ethics of native advertising?” ” Turns out, it does.

Ethics 78

Ethics Privacy Radio Sports 78

Landis PR

DECEMBER 4, 2023

A recent HubSpot survey revealed that 75% of marketers who leverage generative AI are creating a higher volume of content. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. Tumblr is a feature-rich platform supporting text, photos, video, GIFs, polls and surveys, etc.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. This is time-consuming and inefficient and often ignores data from surveys and analytics.

Social Media 91

Social Media Marketing Media Creativity 91