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ImPRessions - Crenshaw Communications
JULY 10, 2023
As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.
Sword and the Script
APRIL 2, 2024
Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.
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Stephen Waddington
DECEMBER 30, 2019
Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information.
Beyond PR
MARCH 6, 2018
Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.
Sword and the Script
MAY 14, 2016
The face of a nearly brand new iPhone 6s looked like a spider web. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. So I turned to a local repair shop to see what could be done.
Maxim Behar
OCTOBER 15, 2023
You can't do that sort of thing in a newspaper or on TV. Host: Then in those years when you were in the plant you made your first newspaper? Host: What I read about you and found curious is that you participated in the creation of the newspaper "Standard". We wanted to make a serious newspaper. Maxim: Yes.
Cision
NOVEMBER 6, 2017
In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. But many sites that rely on traffic to attract advertisers will create clickbait headlines that are so scandalous, people can’t help but click.
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