Prohibition

MAY 15, 2020

Unsurprisingly, the Advertising Standards Authority got involved and the ads were banned. Mo even took the company and the associated advertising company to the high court claiming what they did was actually illegal. COVID-19 has had a huge impact on pretty much everything and everyone, especially for the travel and tourism industry.

Crisis 62

Crisis Government Social Media Reputation 62

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. Examples of sites using Mobify include Boing Boing and A List Apart. A group Amplog would be a great way to share ideas and resources.

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! The feline theory of public relations , by Richard Bailey. Why: with a headline like that, you think I was going to pass it up? by Davina Brewer. Why: even though I plan not to watch the Super Bowl , Davina might make me change my mind. These fine folk did: Jan.

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

OCTOBER 19, 2010

Pay-per-click (PPC) advertising costs might increase. The predictive text and results that show in Google Instant for various keyword combinations are in themselves excellent tools to find the most relevant keywords to use for your site. Ads will also continue changing as users type, which could decrease click-through rates.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. The entry level barriers in the social media sector being excruciatingly low, freelancers in SM barely command trust, barring a few exceptions. My first post on WaxingUnlyrical talked about the pink chaddi movement and the future of social in India.

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

FEBRUARY 5, 2011

Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. About 30 percent could accurately recall at least one company with a commercial, but respondents had low confidence in their memory , indicating that they “thought&# that the company had a commercial.

Facebook 49

Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

JANUARY 13, 2011

Measurement If you aren’t measuring your progress, how do you know if you are successfully meeting your goals? Initially she declined, thinking I wanted to sell her advertising (side note: you just KNOW how good Id be at that. ;P) Meets the organization’s goals Your project needs to fall in line with your organization’s goals.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 103

Measurement Education Facebook Course 103

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 79

Travel Case Study Creativity Advertising 79

Maxim Behar

MARCH 11, 2021

Maxim Behar observed the government’s major breakthrough in global tourism and the opening of the country’s borders for tourists around the globe on March 25. 80 percent of Seychelles’ economy depends on tourism and consequently the reopening of the borders was an absolute priority for the Government. It is logical.

Tourism 52

Tourism Government Hotels Travel 52

Waxing UnLyrical

SEPTEMBER 14, 2010

It just means I think the media advisory format is one that’s easy to use and understand, and drives the point home, which is why I’ve recently been using it to explain how to set up your measurement program as well. A lot of defining PR comes down to NOTs: its not sales, its not marketing, its not advertising.

Facebook 106

Facebook Twitter Education Industry 106

Maxim Behar

JULY 9, 2023

We need to be ready to be able to take measures and counter disasters that may happen to us. The other point is that Bulgaria has not had an adequate communication and advertising policy for years about what we have outside Bulgaria. Televisions, yours, national, radios. He constantly publishes up-to-date information and news.

Communications 52

Communications Policies System Government 52

Maxim Behar

JULY 9, 2023

We need to be ready to be able to take measures and counter disasters that may happen to us. The other point is that Bulgaria has not had an adequate communication and advertising policy for years about what we have outside Bulgaria. Televisions, yours, national, radios. He constantly publishes up-to-date information and news.

Communications 52

Communications Policies System Government 52