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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. The easiest way to do this is pitching the local media. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. Real estate agents tend to not think in terms of the story of the house.

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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently - Strategy

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Not bad for promoting a webinar that covers complex marketing issues.

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8 “curiosity conversations” I’d love to have in 2021

Communications Conversations

My friend and local PR legend, Rose McKinney gifted me a wonderful book by Hollywood producer, Brian Grazer. But, most (if not all) of them work in the comms/marketing/advertising worlds. But, I’m determined to give it a shot–and expand my circle just a little bit wider, and outside the marketing realm.

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8 “curiosity conversations” I’d love to have in 2021

Communications Conversations

My friend and local PR legend, Rose McKinney gifted me a wonderful book by Hollywood producer, Brian Grazer. But, most (if not all) of them work in the comms/marketing/advertising worlds. But, I’m determined to give it a shot–and expand my circle just a little bit wider, and outside the marketing realm.

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Why You Need a Top Crypto-Savvy PR Firm for Your Launch

Victorious PR

Cryptocurrencies are ever-growing as the market continues to expand rapidly. In fact, the market is predicted to surpass $6 trillion by 2025. Some tend to go it alone and may lean towards traditional advertising. PR has a much more targeted strategy than advertising to help your company become heard. Get the word out.

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3 Reasons to Use Public Relations Instead Of Ads?

Victorious PR

Paid advertising can get expensive, and if you don’t spend a substantial amount on it, you may see little, if any, results. This then not only adds a layer of credibility (that advertising doesn’t), but also increases visibility, leading to an increase in ROI. What other marketing strategy can you say that about?

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The Difference Between Paid and Earned Media, and Why You Need Both

Victorious PR

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. It’s all about effective paid advertising. You haven’t “paid” for this media, such as an advertisement, and therefore, that is where it gets its name from. Earned Media.