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Harnessing Influencer Marketing for Digital Marketing Growth

5W PR

As traditional advertising tactics lose their shine, the rise of influencer marketing is a beacon in the digital chaos. Provide clear influencer marketing campaign guidelines but also allow them the freedom to infuse their unique style and voice, which resonates with their followers.

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Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before.

Privacy 156
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Best Practices in Global Comms: A Conversation With PRCAI CEO Deeptie Sethi

PRSay

We are seeing more brands and the new start-up ecosystem wanting to understand the value of communication as they build programs to raise their reputation and intensify their storytelling efforts. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling.

Local 133
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Creating the Perfect PR Team

5W PR

Brands that understand the power of a story, and those that at least want to explore that as a marketing or advertising option, are smart to build a dedicated public relations (PR) team, either in-house or by outsourcing PR professionals. Follow these guidelines and create an effective, connective, story, and a strong, successful PR team.

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A New Look For Influencer Marketing Strategy

Shift Communications

TikTok (and Instagram before it) helped give rise to “real people” influencers, with creators like Elyse Myers , Rod and Mikayla Nogueira growing huge followings with their honest product reviews and relatable storytelling. Just make sure influencers do follow FTC guidelines. Invest upfront to use content across channels.

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Voice as the Next Tool

5W PR

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. 32% added it was the brand’s storytelling. 32% added it was the brand’s storytelling. The brand’s voice plays a major role in all three.

Tools 88
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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. The PRCA has published guidelines to help communicators improve the accessibility of their communication. The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

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