PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. Brands who understand these two sides of the same storytelling coin are going to prosper. Brand journalism is the key to a killer digital newsroom.

Company 111

Company Media Journalism Report 111

Cision

OCTOBER 16, 2017

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202

Media Storytelling Technology Data 202

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” How did you decide on a career in marketing/advertising? By Seedepth.

Interviews 50

Interviews Marketing Financial Insurance 50

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”.

Survey 104

Survey Marketing B2B Content Marketing 104

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.). But why do this?

Employee 40

Employee LinkedIn Engineering Leadership 40

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s.

Publicity 40

Publicity Storytelling Study Journalism 40

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.” which is what all fiction books do, right? Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 192

Writing Communications Marketing B2B 192

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. A show about communicating with clients, prospects and employees – in person, in print and online. 40) Danny Ivy.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. of employees worked from home during the pandemic. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. 1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. But shouldn’t advertising be aiming at this as well? Content is content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60