Shift Communications

APRIL 14, 2015

As I was getting ready to take the Google Analytics Certification test, I did quite a bit of reading (and note taking) in the digital fundamentals course to prepare myself. The solution is simple: opinion out, data in. To quote Sherlock Holmes from A Scandal in Bohemia, “It is a capital mistake to theorize before one has data.

Data 60

Data Data-Driven PR Technology Analytics 60

Shift Communications

SEPTEMBER 29, 2015

I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. Vice President, Marketing Technology. Raw data is available upon request. WTF, how do you come up with that? Christopher S.

Data-Driven PR 60

Data-Driven PR Survey Advertising Advertising 60

Shift Communications

MARCH 3, 2015

Although I don’t know if we’ll see the Google Analytics movie anytime soon…). Similarly, old school CMOs started to get nervous when the CRM/marketing automation/social crowd started to bring more data into the mix and invalidate things like mass advertising campaigns as essential. Derek Lyons. Photo Credit: IMDB.

Data-Driven PR 60

Data-Driven PR Sports Marketing Analytics 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. The ability to show our PR efforts are working. Digital Advertising – Specifically starting with paid social media promotion. I spent the first 3.5

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

MARCH 12, 2018

Second, we measure in our website traffic, using Google Search Console, for branded non-negative terms: We keep daily, weekly, monthly, and quarterly logs of branded non-negative search volume. Advertising creates mindshare. A final caveat is that branded non-negative search is the best metric for PR to measure today.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

JANUARY 2, 2017

Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. How can we use data, analytics, and algorithms to achieve awareness at scale? Content Shockwave. In 2016, we saw more content created than ever before. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

OCTOBER 19, 2015

Impressions are a diagnostic metric; if your earned media placement or advertisement is seen by zero people, then for certain we can determine that its impact to your business is also zero. For example, I drive past billboards and advertisements every morning on the commute to work. Vice President, Marketing Technology.

Analytics 60

Analytics Measurement Software Advertising 60

Shift Communications

FEBRUARY 16, 2016

Ever wonder how Google Maps can tell you when there’s traffic on the road? It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Marketers and advertisers pay attention to this.

Mobile 60

Mobile Examples Brand Branding 60