Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. It’s worth noting Pinterest also has a foundational track record with social media advertisers. As such, podcasts are an old tool with a new twist.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. Talkwalker has introduced a new feature it’s calling Customer Data +. 1) Talkwalker lets you run your data through their AI.

Internal 64

Internal International Data Media 64

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Social media has not only doubled but is increasingly being harnessed for direct marketing and after-sales servicing.

Marketing 192

Marketing Content Marketing Data Social Media 192

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. The media kit for Sephora, a cosmetics and beauty product company, offers their mission statement as well as details on their Beauty Insider program and mobile app. • A media kit can be a make or break opportunity for the brand.

How To 176

How To Media Guidelines Pitching 176

Cision

APRIL 18, 2016

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. Analytics Improvements – Changes that give communication pros and marketers better information on Facebook interactions and customer segments.

Facebook 0

Facebook Mobile Analytics Advertising 0

PR 20/20

JUNE 7, 2018

Image and voice recognition have become serious technologies. Self-driving cars are viable technologies—and self-driving trucks may be next. There is a very real first mover advantage to this technology. Smart practitioners at small businesses are leveraging the technology to outcompete big brands. Trusted advisors.

Marketing 41

Marketing System Technology Google 41

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that. Mobile, data and wearable technology. Most social networks are now mobile first.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

FEBRUARY 12, 2019

billion are connected by mobile phone. There are still areas of the UK such as Cornwall and Northumberland where you can’t get 2G mobile data access and broadband speeds are sub-2MB per second when 4G mobile and 40MBps broadband are typical in the UK. The global population of the world is 7.7 billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

NOVEMBER 19, 2017

Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. The skills, technology and workflow used in media and public relations are converging. Action: Learn about this technology.

Publicity 164

Publicity Ethics Data Community 164

Beyond PR

JULY 28, 2016

Thanks to technology, our jobs – and the world – are conveniently at our fingertips. Silently advertise your abilities. Finding ways to silently advertise who you are, what you do and the solutions you offer can help attract the people you’re trying to help – especially when you’re on the move. Act fast, and get to the point. .

Media Relations 40

Media Relations How To Media Conference 40