Remove Advertising Remove Corporate Remove Storytelling Remove Viral
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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. The video quickly went viral, racking up over 1 million views the first day alone. He also addressed the Cannes Lions International Advertising Festival. If you need help finding and telling your corporate story, get in touch. Let me tell you about one such story. Introduce conflict.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. Legos' Corporate History Video. Source: Unzipped ). Branded History Museums.

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How to Leverage Emotions to Boost Digital PR

Cision

Unveiling surprising facts or data can also make your online PR content go viral. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign.

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. It’s a common understanding that storytelling is an effective way to share ideas. Conclusions.

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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

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Video Production Trends For 2020

Prohibition

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component. Vertical Video.

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Best Practice When Using Video Across Different Social Media Channels

Prohibition

Videos are also a great storytelling device. For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. This will bring clarity to users scrolling through their feeds and stopping on your video, driving both awareness and engagement.

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