Remove Advertising Remove Consumer Remove Customer Service Remove Financial
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How AI is Changing the Face of Marketing

Critical Mention

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” ” The rise of customer segmentation. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa.

Marketing 118
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Purpose Driven Branding

5W PR

93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition. Another 83% said they see financial performance improvement in purpose-driven companies. 89% are more connected to peers, and 87% were more likely to extend extraordinary customer service.

Brand 88
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IBM Vision: The Future of AI and Public Relations

Shift Communications

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Every new channel reduces the friction needed for consumers to get what they want. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more.

Publicity 166
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Paid vs organic social – what’s the difference?

Prohibition

These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Paid social advertising has evolved into an integral part of advertising on social media platforms. provide customer service to their clients.

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Future of PR: 2020 edition

Stephen Waddington

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. These devices have provided the means for consumers to connect to the internet wherever and whenever. The issue lies in the inability of PR to achieve its value. It’s a theme that Topi?

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How to Prepare a PR Crisis Plan

Prohibition

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62
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LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

T he industries that generate the highest demand : Technology, financial services and higher education. He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. 1) Access to influential people.