PRSay

JANUARY 3, 2018

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms.

Publicity 167

Publicity Social Media Television Measurement 167

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. At the World Organization, we accepted these principles for ethical behavior in using AI. He is also a person with exceptionally broad cultural knowledge.

Radio 59

Radio Ethics How To Writing 59

PR in High Definition

AUGUST 24, 2020

According to Section 230 of the Communications Decency Act, legal immunity is granted to online platforms protecting them from liability for their users’ posts. And to put this in context, this primacy is no different to the time when the UK had just four television channels.

Social Media 86

Social Media Media Television Ethics 86

Mindful Marketing

FEBRUARY 14, 2021

Such hijinks are funny for a television sitcom, but what happens when commercials use conflicting verbal and visual cues, particularly on TV’s biggest stage? That’s the question I set out to answer through research that began with a group of students in an Advertising Ethics class I was teaching.

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Cognitive and behavioral science aren’t new to marketing and advertising and as our understanding of human cognition increases, so does the research of how it applies to communications.

Journalism 120

Journalism Trends Local Print 120

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. How can you develop a transparent, ethical and mutually beneficial relationship with them?

Video 120

Video Trends YouTube Television 120

Stephen Waddington

MAY 14, 2018

A primer about Google Assistant and Amazon Alexa and the opportunity for organisational communications. Branded voice applications There are four opportunities for brands to use voice assistants as a form of branded or organisational communication. Therein lies an advertising opportunity. unsplash-logo Kevin Bhagat

Publicity 84

Publicity Marketing Google Radio 84

Mindful Marketing

DECEMBER 4, 2022

That’s why there are crowds of royal watchers and television shows like Basketball Wives. While I know a little about advertising endorsements, investing and cryptocurrency are not my wheelhouse, which led me to reach out to two colleagues who have both that skill set and knowledge.

Financial 80

Financial Banking Consumer Ethics 80

Stephen Waddington

JULY 29, 2018

2 Social media governance Legislation lags the development of technology, however the Communications Act 2003 provides the means to enforce content standards for television and radio broadcasters, including rules relating to accuracy and impartiality, as a basis for setting standards for online content.

Government 63

Government Social Media Report Media 63

Mindful Marketing

MARCH 27, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. Also, in case you’re thinking that Snoopy is MetLife’s mascot, the dog is gone.

Insurance 75

Insurance Insurance Television Exercises 75

Maxim Behar

SEPTEMBER 19, 2022

I wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. He runs the flagship company M3 Communications Group, Inc., But that wasn't my style.

Newspapers 52

Newspapers Ethics Meeting Hotels 52

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Transatlantic television became possible. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Facebook will be used more as a mass marketing tool, like a television station.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication.

Reputation 52

Reputation Social Media Internal International 52

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). You can find her portfolio here: [link].

Groups 60

Groups Internal International Conference 60

Contently - Strategy

FEBRUARY 1, 2019

They’re the generation most fluent in online communications, they don’t see a big difference between network TV and streaming or social content, and they don’t find ads as obtrusive as the rest of us old people. On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades.

YouTube 112

YouTube Instagram Ethics Film 112