Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. We’re a small shop (12 full time people) that specializes in working with large regional or national clients in the financial sector (banks, credit unions, financial advisors, insurance, etc.)

Interviews 50

Interviews Marketing Financial Insurance 50

Contently - Strategy

OCTOBER 24, 2019

Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. Keep topics personal and relatable.

Financial 46

Financial Banking Content Marketing Writing 46

Waxing UnLyrical

JUNE 5, 2018

– Digital and visual storytelling. In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

NOVEMBER 7, 2016

Most recently I posted about a social media campaign from a French advertising firm to bring awareness to addiction and how society glamorizes excessive drinking. Take the Master Course, of course But also, study various social media campaigns and see how they use storytelling to gain audience engagement. It was brilliant.

Measurement 65

Measurement Course LinkedIn Banking 65

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. A reset on advertising spend.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Prohibition

DECEMBER 13, 2022

This could include holidays, such as Christmas, Valentine’s Day or Bank Holidays, key events , such as sporting events or awards, or awareness days that are relevant to your brand. Dream job campaigns involve brands advertising job of a ‘lifetime’ to drive conversations online. The importance of storytelling in PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 12, 2017

Also see: PR and Storytelling; Off Script #7: Lou Hoffman. Creating content, social post scheduling, optimizing advertising, designing web pages, and deciding what images to use in your next campaign are just some of the things that these new AI-powered tools are there to help with. This one will be unfolding for the coming years.”. –

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Mark My Words

JANUARY 14, 2021

Dawn Ostroff, Spotify’s chief content and advertising business officer, said: ‘The Duke and Duchess of Sussex may live in California but the power of their voices rests in their status as citizens of the world. Meghan, 39, and Harry, 36, have helped several charities to distribute food in Los Angeles.

Privacy 60

Privacy Healthcare Instagram Banking 60

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Also see PR and Storytelling; Off Script No. 8) Creativity over productivity. 7: Lou Hoffman.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

AUGUST 2, 2016

I also believe working through military policies and regulations helps me understand and anticipate the compliance and regulatory requirements of the banking, legal and healthcare industries. But shouldn’t advertising be aiming at this as well? At first, I thought paying to be seen had to be advertising. Content is content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Masks, PPE, thank you’s to heroes will all cease to exist in advertising imagery, as brands push people to get back to business. In the near future, it’s going to be a lot harder to buy or rent data (in the case of advertising).

Marketing 167

Marketing Employee Content Marketing Training 167

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52