Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). My views have changed some over the years, largely because of my experience with more than a dozen M&A transactions in my career. I took a business ethics course when I was studying for my MBA.

Software 85

Software Internal International Pitching 85

Cision

JUNE 1, 2017

So, we sat with some women who have positively changed the industry and paved their way to success. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 245

Sports Agency Industry Creativity 245

Communications Conversations

JUNE 8, 2017

and partnerships with awesome nonprofits like Technovation[MN]. What did you learn from that experience? Bank Places to Play, a three-year $1 million grant funding program in partnership with the MN Vikings. Susan Beatty knows a lot of people. Like A LOT. She’s so great.” ” I’ve heard it more than once.

Banking 113

Banking Sports Financial Corporate 113

Sword and the Script

DECEMBER 11, 2018

B2B companies are going to start micro-targeting messages by prospect readiness stage, and then support those email campaigns with surround sound from paid social to improve open rates.”. – Betsy Hindman | Hindman Company. 5) Alignment of marketing and customer success. 1) Owned media gains on distrust of mass media.

Social Media 90

Social Media Marketing Media Creativity 90

Prohibition

DECEMBER 17, 2021

There are different ways in which crisis communication can be performed. When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

DECEMBER 30, 2019

The mental health and wellbeing conversation is getting louder What we do 5. This is my annual long-read essay on the future of the PR business. It’s a work in progress. Let me know what I’ve missed. Dr Jon White is a reflective PR practitioner and scholarly provocateur. PR is a social science. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

Sword and the Script

NOVEMBER 5, 2019

Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example. It’s a very interesting way to break down what your fans on social think versus what your customers think,” said the rep. And now, here’s this month’s PR technology summary…. What sort of data?

Internal 63

Internal International Data Media 63

Sword and the Script

DECEMBER 26, 2023

I’ve merely organized them in a way that I think serves readers best. There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. There are some caveats to note.

Writing 190

Writing Communications Marketing B2B 190

Beyond PR

JUNE 1, 2017

So, we sat with some women who have positively changed the industry and paved their way to success. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 81

Sports Agency Industry Creativity 81

Contently - Strategy

OCTOBER 15, 2020

B2B companies always have to think a step ahead. They’re looking for something that’ll give their products and services an extra edge. Something that’ll convince potential customers to learn more. Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same.

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

B2B companies always have to think a step ahead. They’re looking for something that’ll give their products and services an extra edge. Something that’ll convince potential customers to learn more. Great content marketing has the power to do that. Here are the five biggest trends you need to know. [If Want to test your site speed?

B2B 57

B2B Content Marketing Trends Marketing 57

Contently - Strategy

JUNE 11, 2020

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We also identified common challenges while explaining ways healthcare marketers could overcome them.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We also identified common challenges while explaining ways healthcare marketers could overcome them.

Healthcare 52

Healthcare Content Marketing Industry Trends 52