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5 tips for running virtual events at scale

Stephen Waddington

Conferences and events don’t transfer easily to the web but the PRCA, Provoke Media and the Virtual PR Summit have thought hard about how to create successful virtual events. Events were among the first business activity to be hit by the COVID-19 crisis. It is unlikely that many will return before 2021.

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How to Create Newsworthy Content with Smart Trendspotting

Beyond PR

Avoid investing time and resources into marketing efforts that fail to return results. Be prepared to live by what I call the 80/20 rule, meaning 80% of your audience will think you’re absolutely awesome and 20% will think you’re crazy. Follow these three best practices to increase your chance of taking risks that pay off.

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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

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Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

Possibly, never to return. First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Don’t you want the back story first? I say “yikes&# because this could quite conceivably irritate people trying to find something on my blog. And they wouldn’t bother to poke around on the blog to find it. Double yikes.

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PE Firm Buys 3 PR Tech Vendors and Combines Them into One [PR Tech Sum]

Sword and the Script

Competitive deals come with pressure to generate returns for investors quickly. PE Firm Buys 3 PR Tech Vendors. Kantar announces plans to sell KRI to STG in August of 2021. PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company.

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The Deep Work Habits of 28 Highly Productive People

ZudePR

Do deep work – a nd start living a life you're proud of? If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. GET THE PDF + BONUS 51 DEEP WORK PRODUCTIVITY TIPS. Do you struggle to get stuff done? Achieve things.

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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Your small business may feel like a tiny sapling under a canopy of tall trees. Without some light shone on you, you’ll never be able to grow. The question you may be asking yourself is, how do you generate that light? How do you bring attention to your business? What Does PR Stand For? Each discipline has its pros and cons.