5W PR

JANUARY 4, 2024

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. For brands looking to connect with this tech-savvy and diverse generation, understanding their unique characteristics and preferences is essential for marketing to Generation Alpha.

Marketing 78

Marketing Community Trends Technology 78

Mark My Words

MARCH 10, 2023

The Guardian The BBC’s decision to take Gary Lineker off air leaves its most outspoken personality with a potentially career-defining decision, as the corporation looks to risk its reputation to make a public example of one of its biggest stars. Does he stay true to the Lineker brand?

Social Media 60

Social Media Policies Government Media 60

Presspage

FEBRUARY 8, 2024

This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative. A whopping 82% of investors want ESG in the mix, and by 2025, ESG investments could hit US$50 trillion.

Report 109

Report Government Financial Trends 109

Mark My Words

MARCH 9, 2023

The Guardian Gary Lineker may have famously managed to avoid being carded for foul play during a 16-year professional football career, but the latest politically loaded social media salvo from the BBC’s highest-paid presenter has the corporation’s director general seeing red.

Policies 60

Policies Guidelines Sports Social Media 60

5W PR

JULY 27, 2020

Studies show about 75% of the workforce in 2025 will be millennials, a generation that was raised on computers and video games. The most popular features of gamification in the corporate environment include the use of progress bars that simply show how much the user has accomplished or learned and a rewards or achievement page.

Exercises 97

Exercises Software Employee Training 97

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 86

Social Media Media Mobile SEO 86

Presspage

NOVEMBER 5, 2021

Brands only stand out when their communications are clear, and they can respond quickly in a uniform way. It all boils down to this: corporate comms teams are our heroes. As for Presspage, our goal is to help more and more companies manage the growing complexities of corporate communications. We help them do that.

Interviews 78

Interviews Corporate Survey Technology 78