Contently - Strategy
MAY 13, 2024
According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. But in January 2024, Google finally rolled out a new feature— Tracking Protection —that could signal the end of the third-party cookie as we know it. Their goal is to hit 100% by the end of 2024. Still, more than 3.3
Sword and the Script
MARCH 26, 2024
Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.
Sword and the Script
DECEMBER 26, 2023
There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.
Cision
OCTOBER 4, 2017
Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? Visual Content Impacts Your Performance. Create more visual content.
Contently - Strategy
MAY 11, 2024
Here’s what to know in 2024. Don’t forget to amplify their content on your own website, blog, and social accounts. To Conquer Local SEO Content, Think Bigger Picture When it comes to content marketing strategies for local SEO, general best practices still apply. Is Local Search Important for SEO?
Sword and the Script
SEPTEMBER 28, 2022
B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion by 2024.”. That’s a pretty generous measure too. billion in 2022 and grow to $4.56
Burrelles Fresh Ideas
MAY 14, 2024
Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Closed captions are ideal for use in accessibility measures.
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