Mindful Marketing

AUGUST 27, 2022

In the mid-1990s, alcohol consumption in Japan averaged over 26 gallons per person — a number that by 2020 dropped by about a third. ” Given that in many countries, alcohol advertising is commonplace – on television, in magazines, and on billboards – why have many taken issue with Sake Viva on social media?

Advertising 82

Advertising Advertising Government Consumer 82

Stephen Waddington

MARCH 3, 2020

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. Pant savvy consumers want meaningful experiences first and great products second. Context and assumptions Our content strategy needs to engage consumers with a fresh-pant-out-of-the-box feeling. Newspapers and television are for old people.

Pitching 79

Pitching Agency Creativity Guidelines 79

PR in High Definition

NOVEMBER 29, 2021

These are the kind of numbers that traditional network television executives dream of; all from a foreign-language TV show, the likes of which have in the past failed to succeed in Anglophone markets. Squid Game is a prime example of the impact of cultural and linguistic nuances when a piece is consumed in multiple different countries.

Film 62

Film Travel Television Local 62

Mindful Marketing

AUGUST 23, 2020

But, should people who have to ask their TVs to “play something ” even be watching television? In the second quarter of 2020, the streaming service added an impressive 10 million new subscribers , bringing its worldwide total to about 193 million. ” Subscribe to Mindful Matters blog.

Film 69

Film Television Ethics Engineering 69

Mindful Marketing

JANUARY 16, 2022

restaurants have closed since March 2020.” ” That to say, unlike the exaggerated ideas of potholes pummeling delivery vehicles and consumers carelessly dropping carryout orders, the pandemic’s negative impact on restaurants has, unfortunately, been very real. Subscribe to Mindful Matters blog.

Local 80

Local Corporate Insurance Insurance 80

Communications Conversations

DECEMBER 5, 2019

Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. What’s the one thing more companies should be doing when it comes to Employer Branding–but aren’t–in 2020? I am also excited to incorporate video into our work in a bigger way in 2020.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Ronn Torossian

JANUARY 11, 2016

Absolutely, say some market experts … and they are predicting a relatively quick death – by 2020. In a speech at the Consumer Electronics Show, YouTube chief business officer Robert Kyncl said, “Digital video will overtake television to become the single largest way people spend their free time before the end of this decade.”.

Video 150

Video YouTube Television Radio 150

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Television and radio’s quick ads made it fall from favor for a few decades. First, it feeds the need for consumable content. Paying for advertising space can add up quickly.

Publicity 67

Publicity Small Business Advertising Advertising 67

Mindful Marketing

MARCH 26, 2023

In 2020, the University of Colorado Boulder signed a $1.6 Given that consumers are creatures of habit, constrained by switching costs, it’s often hard to persuade people to try a new product, especially when they’re satisfied with what they have. ” ​ Subscribe to Mindful Matters blog.

Sports 98

Sports Banking Education Course 98

Konnect Agency

JANUARY 19, 2021

Much like everything else in 2020, digital shopper marketing was transformed in ways that no one could have predicted. While it may seem counterintuitive, this convergence and the exponential demand for consumers’ already fractured attention spans further splintered the path to reaching shoppers. You’re not alone.

Marketing 52

Marketing Mobile Social Media Comparison 52

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk.

Social Media 93

Social Media Marketing Media Creativity 93