Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? Is owned media trustworthy? Advertising is a distant third.

Study 61

Study Survey B2B Advertising 61

Mora Communications

AUGUST 18, 2016

This was well before social media had such a stronghold on contemporary culture and well before anyone was giving any credence to online news outlets. . The site was one of the pioneers of online journalism. Before it came upon the scene, it was difficult to get people to take digital journalism seriously.

Journalism 40

Journalism Print Groups Communications 40

Mora Communications

AUGUST 18, 2016

This was well before social media had such a stronghold on contemporary culture and well before anyone was giving any credence to online news outlets. . The site was one of the pioneers of online journalism. Before it came upon the scene, it was difficult to get people to take digital journalism seriously.

Journalism 40

Journalism Print Communications Groups 40

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Vuelio named this blog the best PR and communications blog in 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

FEBRUARY 26, 2019

A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. And Other Key Blogging Statistics You Should Know].

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Q: What are your company’s marketing initiatives for 2019?

Interviews 105

Interviews Ethics Government Internal 105

Barokas

DECEMBER 5, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. What media placements will truly move the needle?

Strategy 78

Strategy Media Storytelling Pinterest 78

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. Until next time! Critical Mention. Eric Lebowitz.

Media 60

Media Marketing Analytics Television 60

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%).

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. Media Relations is Hard and Getting Harder.

Survey 99

Survey Media Relations Corporate Communications 99

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. 1) How reporters view social media, embargoes and exclusives.

Survey 77

Survey Media Relations Report Media 77

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 1) The top challenges in journalism.

Survey 93

Survey Journalism Study Pitching 93

Sword and the Script

MAY 26, 2020

The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. Media relations only gets harder. 75% of PR pros say media relations is getting harder. That’s up from 68% in 2019 and 51% in 2018. Top tactics in PR and comms.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Doctor Spin

DECEMBER 21, 2023

The media kit is a basic PR tool. But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Here we go: Quicklinks What is a media kit? How long should a media kit be? Can a media kit be one page? How do you prepare a media kit? Why make a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. “I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

Bianchi Biz Blog

JANUARY 25, 2021

The media often quote me as an automotive industry analyst, and I am a co-host of Wheelbearings podcast and creator of rebeccadrives.com , a site specializing in car reviews 200 words or less. I’ve just started a blog, “Reflections” on the site, providing me a place to share my musings. Daily News and J.D. Power, amongst others.

Automotive 70

Automotive Meeting Industry Media 70

Sword and the Script

OCTOBER 16, 2018

See these related interviews: Managing Media Relations for a Publisher; Off Script No. 7) We are getting toward the end of the year, what do you think is in store for digital marketing in 2019? One book, publication or blog you recommend for people to get smart on marketing automation is… Smart Insights.

Marketing 56

Marketing Real Estate Analytics Interviews 56

Sword and the Script

MAY 5, 2020

You can play the clip inside the Muck Rack dashboard and “also check to make sure the team behind the clip is on your media list, and if they aren’t there, add them instantly.” Muck Rack joins Cision, Meltwater and Burrelles in providing broadcast media monitoring through an integration with TVEyes.

Pitching 85

Pitching Survey System Technology 85