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How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms.

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Online Newsrooms: the Secret Sauce for Media Relations

The Proactive Report

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same.

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Are we still over-relying on media relations?

Communications Conversations

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Social media marketing is not slowing down.

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Message in a Bottleneck: How to Reach Your Fragmented Audience

PRSay

The same thing has happened with newspapers. That means the credibility boost that comes from third-party media placements remains critically important. Content marketers and social media managers are experiencing the same fragmentation of audiences. Get more media pitching knowledge from Michael Smart here.

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2 Enduring Strategies for These Content-Saturated Times

PRSay

Here are some quick reminders of the techniques that were supposed to “change everything” just during my short career: 2006 — “Bypass the media,” was the watchcry. You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper!

Strategy 132
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10 Knock-Their-Socks-Off Press Release Headline Writing Tips

Cision

Editor’s Note: This post was updated on August, 28, 2017. Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” Answer the Question.

Writing 258
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Nonprofit Local News Gains Steam

PRSay

Most affected were local news outlets that are independently operated or owned by small media chains. In the Chicago suburbs, the company 22nd Century Media closed in March 2020, shuttering its 15 for-profit newspapers just as the coronavirus outbreak began.

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