Communications Conversations

JANUARY 25, 2017

” What he meant was, will we start to see brands embrace more one-to-one and authentic communications in 2017 instead of trying to do everything “at scale” Isn’t that what chatbots are all about? We already see this in so many everyday experiences–customer service, specifically. Think about it.

Customer Service 60

Customer Service Consumer Local Meeting 60

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. JC: I started my career in consumer-packaged goods. This story was integrated into the product design, our customer service infrastructure, and our sales materials.

Storytelling 85

Storytelling Brand Branding Customer Service 85

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. Analysis: There’s been a real push in some circles of PR for brands to take a stand. Communications is a function of leadership.

Technology 134

Technology Study Communications Survey 134

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

NOVEMBER 30, 2022

Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Do we have customers that are willing to share their success stories? What makes our company unique in the market?

Marketing 52

Marketing Technology Internal International 52

Mindful Marketing

JUNE 14, 2019

” Frustration over similar experiences may lead to accusations of “ price discrimination ,” i.e., when a seller changes the price of the same product for different consumers. In the time period from 2014 to 2017, that average fell to 3.7 But, the digital age also has been a significant boon to consumers.

Retail 55

Retail Consumer Software Web 55

PR 20/20

OCTOBER 5, 2017

Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? Customer service: As the closest contact with customers, this team can: Provide marketing with frequently asked questions, which can be used for content creation.

Marketing 45

Marketing Engineering Resources Consumer 45

Stephen Waddington

DECEMBER 30, 2019

The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. These devices have provided the means for consumers to connect to the internet wherever and whenever.

Government 103

Government Education Print Ethics 103

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Most recently, she went out on her own, establishing May Ott Communications in 2017.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

NOVEMBER 19, 2017

Action: Read widely and consume a variety of media. In 2017 it report a £5,784 disadvantage for women. Artificial intelligence was the shiny new thing in public relations in 2017. Bots have been developed to help with customer service, support and sales. 7 Shift to newsroom workflow. in the early 80s.

Publicity 164

Publicity Ethics Data Community 164

Communications Conversations

JANUARY 13, 2017

It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. We talk about our members, but we don’t talk about them as the consumers of our products, we tend to think more about the employer groups as the consumer.

Insurance 60

Insurance Insurance Social Media Corporate 60

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this? GTCR and Cision made $2.25

Internal 64

Internal International Data Media 64

Prohibition

DECEMBER 17, 2021

There are a handful of examples of high-profile crisis communication strategies that effectively engaged a community after a crisis, and in doing so rebuilt trust, retained customers, and even generated positive publicity. The 2017 United Express Flight 3411 incident. Malaysia Airlines’ MH 370 disappearance.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. She also serves as the 2015-2017 PRSSA national faculty adviser.

Conference 40

Conference Meeting Case Study Film 40