2016 Advertising Measurement Print 
Cision
APRIL 5, 2016
1.038 billion in January 2016, to be exact. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. Facebook makes money by selling advertising. But the social advertising model looks nothing like the traditional shotgun approaches we are used to. users, it’s 40 minutes!
Waxing UnLyrical
OCTOBER 28, 2016
The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. A4 Inches in a print mag. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content.
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Burrelles Fresh Ideas
AUGUST 2, 2023
The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.
Cision
JULY 12, 2016
It’s competitive and everyone is vying for placement in the top tier electronic, digital and print outlets. Most networks are following L+3 data vs live day, so it helps to realistically measure what audiences are watching and when they’re watching it. Image via John Paul Filo/CBS ©2016 Smithsonian Channel. All Rights Reserved.
Presspage
APRIL 12, 2018
Are we seeing the demise of the traditional newsroom in favor of more automated measures? The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.” In 2016, Heliograf created more than 500 articles in the same time frame.
Cision
OCTOBER 27, 2016
In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. How are you measuring your programs? And you can’t just invest in paid advertising. However, brand listening needs to go way past this.
PR 20/20
OCTOBER 12, 2017
In 2015, Robert (with Carla Johnson) wrote the book Experiences: The 7th Era of Marketing , which outlines an approach on how content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business environment. This is what marketers call return on investment (ROI) of marketing.
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