Remove 2015 Remove Brand Remove Infographics Remove Journalism
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Infographic: What’s the State of the Media in 2016?

Cision

The infographic, inspired by the results, shows some of the highlights of the report, including the top trends in journalism, a look at how reporters use social and what skills communicators need to improve. The Associated Press forming a “Branded Content” department. Periscope launching to join the ranks of Meerkat and Stream.

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The Top 50 Social Media Influencers on Twitter

Cision

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Branding, Social Media, Marketing, PR & Professional Coach. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jay Baer – @jaybaer.

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4 Reasons Your Digital Newsroom Falls Short for Journalists

Cision

And if you aren’t meeting journalists’ needs, they’ll pass over your brand and cover one of your competitors instead. Cision’s 2016 State of the Media Report found that journalists saw multimedia journalism and video- and image-based content as two of the most important trends of 2015. Images via Pixabay: 1 , 2 , 3.

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If What will change for brands. a search marketing agency.

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4 Reasons Owned Media Drives Earned Media

Cision

With so many brands reaching out to journalists every day, only a select few will get a response, and even fewer will actually get coverage. So what can you do to set your brand apart from the masses? Quality content grabs the attention of reporters and influencers and gives your brand a solid reputation.

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Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech November]

Sword and the Script

PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. Automated coverage book.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 101