Cision

APRIL 21, 2015

billion in 2014 , numbers that closely mirror the increase in searches. Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. One reason is that Google is always within arm’s reach. Register for our free webinar now!

Video 120

Video Brand Branding Trends 120

Ishmael's Corner

MARCH 22, 2015

Looking at traffic over a 12-month period that covered August 2013 thru July 2014, you can see nine of the top 10 posts for this period were published prior to August 2013 with the vast majority of this recent traffic coming from organic search or what we like to term “earned search:”. But it does require work and time. Or write about it.

Storytelling 60

Storytelling Blogging SEO Corporate 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. 2014: Focusing on a Few 2014 Content Marketing Predictions. PR grows more in demand. Public relations is HOT right now.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

SEPTEMBER 19, 2022

Nearly half (46%) of chief communications officers (CCOs) report to the CEO – up 12% from a survey in 2014 that asked the same question. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%). That value is showing up in the reporting structure too, according to the Edelman poll. Yes and yes. In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

Polaris

DECEMBER 14, 2014

Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Students are recognized for their exemplary leadership, service and academic excellence. She added the leadership minor to compliment her leadership roles on campus.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Google’s new AI-driven search will elevate the importance of genuine thought leadership and first-hand insights.

Writing 193

Writing Communications Marketing B2B 193

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Conversations

DECEMBER 19, 2014

Securing a reputation for content leadership. Content creation and curation need to step up a gear in 2015 as only the best will secure a reputation for content leadership and cut through the morass of online clutter. Those who secure a reputation for content leadership will be increasingly valued as influencers and trusted sources.

Social Media 90

Social Media Trends Communications Crisis Management 90

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. There are a handful of superior podcasts that I find broadly educational and consume habitually using iTunes on a regular basis. 30 minute daily program).

Radio 60

Radio Content Marketing Marketing Education 60

ZudePR

DECEMBER 30, 2016

3: #AskGaryVee: One Entrepreneur’s Take on Leadership. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. All 160 episodes since July 2014. .” And, if that’s the case, it’s good to be aware of what buttons people are pressing. It’s on my bookshelf.

Writing 84

Writing Google Meeting Airlines 84

Waxing UnLyrical

JULY 17, 2015

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. At least not in 2014; and 2014 wasn’t light years away.

Agency 40

Agency Report Training Leadership 40

PR Conversations

SEPTEMBER 18, 2014

This is according to a Report of the Generally Accepted Practices (GAP) VIII Survey (Canadian) presented to CPRS members and other practitioners in early September 2014, by lead researcher Amy Thurlow, PhD, APR , associate professor at Mount Saint Vincent University. strong acceptance of the strategic value of PR.

Study 99

Study Measurement Survey Education 99

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. The people who know us best, our clients, would tell you that at heart, we’re great storytellers. To us, storytelling is the fundamental essence of how people communicate. By Christine Perkett. Which is the most challenging one?

Interviews 50

Interviews Communications Storytelling Marketing 50

Sword and the Script

DECEMBER 11, 2018

Also see PR and Storytelling; Off Script No. Partners who choose to not ‘just operate’ or be ‘me too with best practices,’ but rather choose to take an ‘innovative’ sales and marketing leadership approach. December 2014: 6 Pragmatic Content Marketing Predictions for 2015. 7: Lou Hoffman.

Social Media 92

Social Media Marketing Media Creativity 92

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The leadership and vision provided by early public relations professionals was squandered. A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s.

Media Relations 115

Media Relations Media Print Newspapers 115

Communications Conversations

MAY 13, 2015

He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. Riki demonstrated poise and confidence as she moderated a focus group with active and retired Texas Rangers (law enforcement agency) for an industry research methods course during the fall semester of 2014.

Groups 60

Groups Internal International Conference 60

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Conversations are shifting from seeking PR value through thought leadership, brand and influencer building to ‘how can your PR effort help me convert leads and feed new business’? Don’t count on things getting easier.

Marketing 169

Marketing Employee Content Marketing Training 169